Dan Gurney specials were produced for the 1967 and 1968 model years only. They were promoted by Dan Gurney who signed a sponsorship deal with Mercury for the 1967 Trans Am racing season. The DGS option included a chrome engine dress-up kit, “turbine wheel covers” and a sticker on the rear passenger (needs to be confirmed it was passenger side please) side window. The chrome engine dress up kit consisted of a chrome air cleaner lid, dipstick and valve covers. All of these items were available as dealer installed options for both model years and today the only real way to be sure of having a real DGS car is to get your Marti report from Marti Autoworks.
DGS Production Numbers
- 1967 – 19,783
- 1968 – 11,900
Please note: DGS cars are completely separate from XR7-Gs. The XR7 G is a different beast entirely. Where as the DGS was mainly a dress-up option the XR7-G cars are rare performance monsters. To this day there are still people who confuse the two designations.