Even Then, They Knew Just How to Play You If the 1968 Mercury Cougar didn’t have you searching your couch cushions for pennies, the Dealer Guide would.
It’s 1968. You’re standing in front of the Lincoln-Mercury dealership. The gas station on the corner is in the midst of a “gas war” with a station down the street; premium is going for 19.9 cents a gallon. Your palms are sweaty.