Lead the Way with the 1969 Cougar

By Bill Basore

1969 Cougar Leads the Way

By 1969 the pony car war was at full gallop.  Every manufacturer had at least one model in the fray.  Sales people had to know their enemies’ strengths and weaknesses. Lincoln Mercury wanted to make sure that they had the information they needed. A series of Competitive Product Comparison Booklets was created, each marked “Confidential.” But now the story can be told…   See how the ’69 Mercury Cougar compared to Firebird 350, Camaro, Javelin SST, Barracuda, and even the Mustang Grande.