On October 17, 1913, Henry Ford launched the first moving automotive assembly line at the Ford Highland Park Plant, the birthplace of modern industrial mass production.
Line workers earned $5 per day, twice the average industrial wage at the time, and sufficient to allow the workers to purchase the product they produced, the Ford Model T. The American middle class was born.
The beautiful buildings comprising the Ford Highland Park Plant were dubbed the “Crystal Palace” due to the openness and natural light afforded by the huge windows. Many of the buildings still stand near the corner of Woodward Avenue and Manchester in Highland Park, Michigan. The site has been named a National Historic Site, but up to now, there has been no public access. Until now.
In 1963, Ford provided its salesmen with this confidential booklet in order to give them the information they needed to sell Ford’s line of 427 high-performance engines.
The booklet includes details of the 427 high-performance engine line, suggested sales prospects and selling techniques, and, most importantly, specifications for the engines.
Whether you’re running a 427 in one of your rides or not, the booklet serves as a fascinating behind-the-curtain glimpse into Ford’s approach to marketing the venerable 427 as well as an intriguing view of a time when gas was cheap and size–in cubic inches–definitely mattered.