By 1969 the pony car war was in full form. Every manufacturer had at least one model in the fray. Sales people had to know their enemies’ strengths and weaknesses. Lincoln Mercury wanted to make sure that they had the information they needed. A series of Competitive Product Comparison Booklets was created, each marked “Confidential.” But now the story can be told… See how the ’69 Mercury Cougar compared to Firebird 350, Camaro, Javelin SST, Barracuda, and even the Mustang Grande.
Hairy–A car that is a potential performer; also, a difficult race course
The newest addition to our–hopefully–increasing library of classic Cougar literature and manuals is the 1969 Mercury Salesmen’s Newsletter. It’s packed full of information about the 1969 Lincoln-Mercury “muscle cars,” including the Cougar “Boss” 302 Eliminator and the Cyclone.
There is some really intriguing information here. For example, there is the comparison chart featuring the Cougar “Boss” 302 Eliminator, the Plymouth ‘Cuda 340, the Camaro Z/28, and the Mustang “Boss” 302.
You can also find some real entertainment–the Performance Terminology. “Hairy” is only the beginning. So whether your ride is a sponge, a stone, a honker or a gook wagon, you’ll find something of interest here.
In 1969, Cougar Leads the Way in New Features and Value
A completely new sculptured body, a lower, wider, and longer profile, a convertible version, a new roofline, ventless side windows, and an all-new “instrument and command” panel were some of the changes for the 1969 Mercury Cougar extolled in the brochure Lincoln-Mercury Cougar 1969: The Winner Leads the Way! featured here on Classic Cougar Community.
The brochure goes through all the new features for ’69 in detail, as well as listing some of the options available. It’s a must-see for any Cougar fan, and will probably leave the 1969 guys drooling and/or preening.
Luxury options, dimensions and specifications, and power options–even the ram air option for the 428-CJ are all listed. There is even a quiz on page 15 to test your Cougar knowledge!
The third year of production, 1969, brought several new additions to the Cougar lineup. A convertible model was now available in both standard and XR-7 trim. These highly anticipated soft tops proved quite popular and today are considered, by many, among the most desirable of the ’67-’70 production run.
Exterior-wise, the grille switched from vertical bars to horizontal bars, and a spoiler and a Ram Air induction hood scoop were added as options. A new performance package appeared and several disappeared. The XR-7G and the 7.0 L GT-E disappeared, but the 390 and 428 V8s remained. The 290 hp (216 kW) 351 Windsor V8 was added to the engine lineup.
The Eliminator performance package appeared for the first time. A standard 351 in 4-barrel V8 under the hood, with the 390 4-barrel V8, the 428CJ and the Boss 302 available as an option. The Eliminator was the new top of the line performance model of the Cougar lineup. It also featured a blacked-out grille, special side stripes, front and rear spoilers, optional Ram Air induction system, and a more performance tuned suspension and handling package. It also came in a variety of vibrant colors like White, Bright Blue Metallic, Competition Orange, and Bright Yellow.
Only 2 Cougars came with the Boss 429 V8, making them the rarest Cougars ever built.