Tag Archives: 1967 Mercury Cougar

Demystifying the 1967 Cougar Sequential Turn Signals

1967 Cougar Sequential Turn Signal System Troubleshooting Guide CoverWhat would a classic Cougar be without functioning sequential taillights? Frustrating, that’s what.

Classic Cougar Community member coachJack has come to the rescue with his thorough guide “Everything You Wanted To Know About the ’67 Cougar Sequential Taillights.

According to coachJack, he started with Steve Citrone’s “Sequential Signals of the 67/68 Cougar,” which provides comprehensive information about the system. Next, he added the “Sequential Turn Signal And Emergency Flasher Systems” which contains essential information, working diagrams, wiring diagrams and a troubleshooting flowchart. He then used Vic Yarnberry’s “Sequential Turn Signal Troubleshooting Guide” for the turn signal switch circuitry and troubleshooting. Last but not least, he read through numerous posts on the Mercury Cougar forum and the Classic Cougar forum, gleaning what additional information he could and integrating it into the document. He found Greg Murphy’s (devildog) format in which associated relays, their function, location, and indications of failure are described particularly helpful, so he incorporated that as well as adding additional notes, wiring information, and testing procedures for both off and on the car.

As you can see, the PDF file contains bookmarks and a handy table of contents for ease of navigation.

This was a huge effort and a great contribution to the community. Thanks, coachJack!

And in the Beginning: Redux

It’s not April Fool’s Day, but…

1967 Cougar Introduction ProgramA little over two years ago, in an article entitled “And in the Beginning,” we brought you the story of the 1967 Mercury Cougar Introduction Program, making the Program available in a PDF download. The response was mostly positive, but we did receive a number of complaints about the size of the entire file. We split the file into parts to make it easier to download, but it was not exactly what we call “convenient for viewing.”

Now that we have a new–and hopefully better–method of displaying such documents, we’ve revived the Program and added it to the growing list of Cougar manuals and literature hosted on the site. Be sure to read the original article “And in the Beginning” if you haven’t seen it already, and have a look at the 40th Anniversary Mercury Cougar Introduction Program as presented in the Cascade Cougar Club Newsletter “The Prowler” in 2006.

Dan Gurney Special

Dan Gurney specials were produced for the 1967 and 1968 model years only. They were promoted by Dan Gurney who signed a sponsorship deal with Mercury for the 1967 Trans Am racing season. The DGS option included a chrome engine dress-up kit, “turbine wheel covers” and a sticker on the rear passenger (needs to be confirmed it was passenger side please) side window. The chrome engine dress up kit consisted of a chrome air cleaner lid, dipstick and valve covers. All of these items were available as dealer installed options for both model years and today the only real way to be sure of having a real DGS car is to get your Marti report from Marti Autoworks.

DGS Production Numbers

  • 1967 – 19,783
  • 1968 – 11,900

Please note: DGS cars are completely separate from XR7-Gs. The XR7 G is a different beast entirely. Where as the DGS was mainly a dress-up option the XR7-G cars are rare performance monsters. To this day there are still people who confuse the two designations.

1967 Cougar

Packages available for the 1967 Model Year:

Standard Hardtop, XR7, GT, Dan Gurney Special

1967 Mercury Cougar StandardThe 1967 Cougar was based on that year’s new second-generation Mustang, but with a 3 inch (76 mm) longer wheelbase and new sheet metal. A full-width divided grille with hidden headlamps and vertical bars defined the front fascia—it was sometimes called the electric shaver grille. At the rear, a similar treatment saw the license plate surrounded on both sides with vertically slatted grille work concealing tail lights (with sequential turn signals), a styling touch taken from the Thunderbird. A deliberate effort was made to give the car a more “European” flavor than the Mustang, at least to American buyers’ eyes. Aside from the base model and the luxurious XR-7 only one trim package was available for either model: the sporty GT. The XR-7 model brought a wood-grained steering wheel, a simulated wood-grained dashboard with a full set of black-faced competition instruments and toggle switches, an overhead console, a T-type center automatic transmission shifter, and leather or vinyl seats. The GT package, meanwhile, supplied a much larger engine, Ford’s 390 in³ (6.4 L) FE-series big block to replace the small-block 289 in³ (4.7 L) standard powerplant. Along with this came an upgraded suspension to handle the extra weight of the big engine and give better handling, more powerful brakes, better tires and a low-restriction exhaust system. The Cougar was Motor Trend magazine’s Car of the Year for 1967.

Engine selection for the 1967 model year was limited to either the snappy 289 cid small block or the powerful 390 cid big block. Something to note is that although all GT option packages included the 390cid motor XR7 packages were mainly a trim option package. Therefore it is quite common for 1967 XR-7s to have 289 motors unless you are lucky enough to come across one of the coveted XR-7/GT combination cars which include the GT performance and handling package and the XR-7 trim package. 1967 was the last production year for the 289 block as 1968 saw the switch to the 302cid format. Some early 1968 cars did recieve 289s though as the blocks are entirely interchangeable and Ford continued to place them into vehicles untill they had exhausted their supply.

Brakes for the 1967 model year included either 4 wheel drum or rear drum and front disc setups. There has been much speculation and debate as to wether or not the disc brakes were part and parcel of the GT or XR-7 packages but the fact of thematter is that there are many examples of both packages coming as 4 wheel drum. The most common brake configuration for 1967 was the four wheel drum setup. The dealers were reccommending the front disc upgrade for any car ordered with a 390cid motor (wether part of the GT package or not) and for all intents and purposes the lions share of the 390 cars produced in 1967 were shipped with the front disc option. That said, big block 1967 Cougars with 4 wheel drum brakes do exist and have been authenticated through their Marti report.

Some distinguishing features of the 1967 Cougar:

  • Lack of turn signal indicators on the front and rear fenders. These side marker indicator lights were added as a safety feature very early in the 1968 production run. Officially all 1968 Cougars should have these markers but there are documented cases of a small handful of the first 1968 cars that did not have the indicator lights. (Most likely due to using up the existing inventory of 1967 fenders.)
  • 1967 Steering WheelIn 1967 the steering wheel had a 3 spoke configuration with a  vinyl center cap that stood out several inches from the center of the wheel. This is notably different from the 1968 steering assemblies with the 2 spoke steering wheels with the more standard low profile horn ring area. Also shown in the picture are a standard interior (Notice the lack of simulated woodgrain below the dashboard area) with a center console and AMFM radio.
  • Also note the air vents in the dash area directly above the radio. Those vents were only available with factory air conditioning. Cougars ordered without factor air will not have these vents.
  • On 1967 Cougars the rear quarter panel fender badges that read “Cougar” were fixed to the car with press on studs. There were 2 studs per badge. The similar badges for the 1968 model year were stick on badges. The original 1967 studded emblems were notorious for falling off the car as the press on stud clips worked their way off which is why you might see some 1967 owners sporting the stick on badges today. Fortunately there are also quality reproduction badges available through West Coast Classic Cougars which sport 4 studs and are considered quality replacements.

Correct Grille Paint:
A good match for the grille is SEM brand “Trim Black”. The grille sides were “Ford Argent” available from Eastwood.
The grille support parts are a semi flat black. I like using PPG DP90LF.
— Source – Royce Peterson

Available body series for 1967: (3rd and fourth characters of your VIN#)
91     Standard 2 door hardtop
93     XR7 2 door hardtop

Available engine codes for 1967: (5th character of your VIN#)
A     289 4V
C     289 2V
S     390 4V

The “Standard Equipment Package”  for a 1967 Base model Cougar:

“C” code 289 2V engine
Vinyl interior
2.80:1 8″ rear end
4 wheel drum brakes -3 speed manual transmission

(Please note: We would like to document every cougar standard equipment item so please help us add to this list. Thank you.)

Production numbers:
Total production numbers for 1967: 150,893
XR7 production numbers for 1967: 27,221 (Some sources place this number at 27,209)
GT production numbers for 1967: 8,444 (2,653 of those were the legendary XR7/GT combination packages)