1968 289 / Why

On what day in 1966 did the secret Cougar marketing program begin? April 1st, April Fools day. On what day in 1968 did the Cobra Jet 428 become available in the Cougar April 1st April Fools day. Is there a message in there somewhere? This is the place to find out.
FFR428
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Re: 1968 289 / Why

#21

Post by FFR428 » 16 Nov 2011, 17:00

My son's 68 Mustang Fastback was a C code 289 2V. #200841 built in Metuchen NJ. Plain Jane Maroon/black vinyl bare bones car. We were surprised it was a 289 car although it had a newer 302 when he got it. And quite a few boxes of rust as well. LOL.

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Don Rush
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Re: 1968 289 / Why

#22

Post by Don Rush » 17 Nov 2011, 10:46

Wow! This has turned out to be a very productive thread! Without going through all my salesman training materials (filmstrips, LP's, binders) I am going to concede that the facts have probably gone murky in my mind... I think the question should have been "Why did Mercury introduce a lower level model for 68?" And the answer would be to fill a gap in their product line to better compete with the competition. I like Bill's theory on the amortization, I just assumed it was like so many products where they create several product levels with graduated pricing and reality is it costs no more to make one than the other and in some cases the "deluxe" actually costs less to produce! This thread is a great example of how accurate a forum community can be when several people bring a piece of the puzzle to the table.

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Art
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Re: 1968 289 / Why

#23

Post by Art » 17 Nov 2011, 12:08

I had always been told that the 302 was introduced to replace the 289 to compensate for the loss in power with the introduction of emissions equipment. Union strikes and problems with tooling prevented the 302 to be introduced in 1968 so the 289 was carried over into the first part of that year (even though the engine blocks were 302 castings).
302's were made in Cleveland, 289's were made in Windsor, CN.

As far as using "leftover" 289's, I believe a company as large as Ford would have a good enough accounting department that only as many 289's as there were 67 cars produced. Any "leftover" parts would be put in the parts netowrk or written off and scrapped.
John A. Farr

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Re: 1968 289 / Why

#24

Post by CougarCJ » 17 Nov 2011, 12:59

To add to what Art added......

I think that there was movement to a 5 liter engine size to coincide with what was going on in racing.

"What wins on Sunday, sells on Monday"
Scott Behncke 1968 XR7
Carcheologist - West Coast Classic Cougar


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Al Bundy
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Re: 1968 289 / Why

#25

Post by Al Bundy » 17 Nov 2011, 13:31

I understand what you're saying Art, but what I was thinking in this case was because of the much lower production in '67 due to the strike. Even the most well run companies likely would not have anticipated that well.
1974 Dodge Dart - daily driver
1963 Thunderbird Z code - raven black/red
1968 XR7 F code - diamond blue/blue
1968 XR7 J code - black/red
1968 J code - madras blue/aqua
1968 XR7 X code - lime frost/dark ivy gold
1968 GT-E XR7 W code prototype no. 500033 - cardinal red/black

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Re: 1968 289 / Why

#26

Post by Cougrrcj » 19 Nov 2011, 16:09

Strike (or was it fire?) at engine/casting plant. They had surplus 289s in stock.

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Al Bundy
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Re: 1968 289 / Why

#27

Post by Al Bundy » 20 Nov 2011, 08:23

Who was it that said the simplest solution is usually the truth?
1974 Dodge Dart - daily driver
1963 Thunderbird Z code - raven black/red
1968 XR7 F code - diamond blue/blue
1968 XR7 J code - black/red
1968 J code - madras blue/aqua
1968 XR7 X code - lime frost/dark ivy gold
1968 GT-E XR7 W code prototype no. 500033 - cardinal red/black

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tmh
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1968 289 / Why

#28

Post by tmh » 20 Nov 2011, 10:49

That would be William of Ockham, the guy known for Occam's Razor.
'68 XR-7 J-Code C4, San Jose, Edelbrock 1406, PS, Front PDB, 8" rear 3.0, PS is leaky and sloppy, invisible fan shroud
'79 Bronco XLT 351m, C6, Edelbrock Performer 400 intake, Holley 6140, Howards cam, 4" suspension lift, 33x12.5x15 Duratracs, dana44 front and Ford 9" rear both 4.11 LSD, Warn hub locks, invisible fan shroud
'80 Suzuki GS750E 16V DOHC, looks about 6 months old
'13 Honda CR-V AWD

bev hughes
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Re: 1968 289 / Why

#29

Post by bev hughes » 19 Dec 2011, 18:24

Somewhere I read that the 289's went into the 68 base models and the 302's went into the XR7's with a 4v option .........I'm a newbee so I don't know what's going to happen when I click on the submit button.

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xr7g428
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Re: 1968 289 / Why

#30

Post by xr7g428 » 19 Dec 2011, 20:20

Hi Bev and welcome!

You are correct about the XR7 getting the 302 2V. The Standard also got the 302 2V if you ordered the Decore package. The 302 2V was to be the base engine for all Cougars in '68 according to the sales brochures, but after production started Mercury dropped the 302 and reinstated the 289 in base level Cougar standards. The Super Cougar 302 4V was an option available in everything but the GT-E and GT models.
Bill Basore, Editor / Publisher
Legendary Cougar Magazine
Currently in the Cat House
'67 XR7 GT 390 4 speed, AC, AM FM, Lime Frost Green
'68 XR7-G 428CJ C6, Tilt-Away, AM, Black Cherry
'68 XR7-G 390 4 speed, Sunroof, Cardinal Red
'68 XR7 GT-E 427 C6 AM Cardinal Red
'68 XR7 resto mod 351W, soon to be AOD, Black Cherry

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