Fact or Fiction?

On what day in 1966 did the secret Cougar marketing program begin? April 1st, April Fools day. On what day in 1968 did the Cobra Jet 428 become available in the Cougar April 1st April Fools day. Is there a message in there somewhere? This is the place to find out.
Post Reply
User avatar
Trixie
Registered Member
Posts: 207
Joined: 29 Aug 2011, 10:18
Location: Thornton, CO

Fact or Fiction?

#1

Post by Trixie » 04 Aug 2018, 21:31

Good Evening All,

Interested in hearing thoughts about this. I was going thru some boxes of stuff we have laying around
as my wife and I are contemplating moving to a different state so I can have a bigger workshop/garage
to do some serious work on my cars.
Anyway, ran across an April 1986 issue of Collectible Automobile magazine.
In it is an nice 22 page color article written by Chris Halla. I don't know if he is a member here or not.
The article talks about the Mercury Cougar for model years 1967 to 1973. At the beginning it states that
the Cougar Styling work began in February of 1963 and went thru 5 development stages before becoming
finalized in late 1964/early 1965, which is why if you look at the early pictures of the Cougar, it shows a
date of February 1965. I have the Big Book of the Classic Years by Don Skinner, but don't see any reference
like this. I may have missed it however.

Thoughts anyone??
Dave & SuAnn Harty
1969 351W-4V XR-7 Convertible
Proudly Owned Since 1980
CCOA Member #9129
MACC Member
IMOA Member #7330
Our Cougars, Past & Present-
1969 XR7 2DR Convertible 351W-4V, 1968 XR7 2DRHardtop 302-4V, 1969 2DR Standard 351W-2V, 1969 XR7 2DR Hardtop 428-4V Cobra Jet Ram Air, 1970 XR7 2DR Hardtop 351W-2V
Believe who you wish to believe & what you choose to believe. I can only offer my advice.

User avatar
zman
Supporting Member
Supporting Member
Posts: 811
Joined: 24 Dec 2010, 08:49
Location: Wisconsin

Re: Fact or Fiction?

#2

Post by zman » 05 Aug 2018, 12:41

Can't answer your question.
Haven't heard the name Chris Halla in awhile.
Don't know if he has a Cougar.
At one time he worked for Old Cars Magazine in Iola, WI.
Good friends with my Brother-in-law.
69 Cougar 351W 4V, FMX Auto, PS,PDB, AC
55 Ford 2dr Customline 302 4sp
06 Ford F250 SC 4x4
2012 Ford Fusion SEL
97 Arctic Cat Cougar 550 L/C
99 Arctic Cat Jag 440

CATHOUSE
Registered Member
Posts: 702
Joined: 20 Aug 2013, 08:24

Re: Fact or Fiction?

#3

Post by CATHOUSE » 05 Aug 2018, 13:08

As I recall Chris Halla once wrote a book about Cougars, that was probably back in the 1990s. Somewhere around here I have a copy.

The article is correct about the early Cougar development. Any time a new car is being developed it will start several years before the final product is actually released for the public to buy.. It is not hard to find that information. I seem to recall that some of the early styling mule photos were posted here on this forum in the past.

Randy Goodling
CCOA #95

User avatar
COUGRR
Registered Member
Posts: 114
Joined: 05 Oct 2016, 13:28
Location: Arnold, MO

Re: Fact or Fiction?

#4

Post by COUGRR » 05 Aug 2018, 15:31

You may want to check out some interesting Cougar/Mustang history here...

https://www.hemmings.com/blog/2018/08/0 ... refer=news
1968 Standard Dan Gurney Special Convertible Conversion

User avatar
zman
Supporting Member
Supporting Member
Posts: 811
Joined: 24 Dec 2010, 08:49
Location: Wisconsin

Re: Fact or Fiction?

#5

Post by zman » 06 Aug 2018, 06:42

CATHOUSE wrote:
05 Aug 2018, 13:08
As I recall Chris Halla once wrote a book about Cougars, that was probably back in the 1990s. Somewhere around here I have a copy.

The article is correct about the early Cougar development. Any time a new car is being developed it will start several years before the final product is actually released for the public to buy.. It is not hard to find that information. I seem to recall that some of the early styling mule photos were posted here on this forum in the past.

Randy Goodling
CCOA #95
Is this the book. Not sure why it is sideways.
Sadly, Chris Halla passed away in January of 2014, after a battle with cancer.

The Cougar on the cover looks familiar.

69 Cougar 351W 4V, FMX Auto, PS,PDB, AC
55 Ford 2dr Customline 302 4sp
06 Ford F250 SC 4x4
2012 Ford Fusion SEL
97 Arctic Cat Cougar 550 L/C
99 Arctic Cat Jag 440

User avatar
propayne
Registered Member
Posts: 1232
Joined: 14 Nov 2011, 14:46
Location: Richmond, Virginia
Contact:

Re: Fact or Fiction?

#6

Post by propayne » 06 Aug 2018, 07:46

This book came out in 1984 and the photo of the G on the cover is credited to Bud Bevard, who it would seem was the owner according to info in the book.

There was also the Gary Witzenburg book that was published in '87 and was an expanded article from Automobile Quarterly.

Obviously, due to the time that these were written, there are several errors but still a lot of great info and vintage photos.

Both are long out of print and I'm not sure what used copies are going for these days.

- Phillip
Attachments
HallaCougarBookCoverSm.jpg
HallaCougarBookCoverSm.jpg (147.51 KiB) Viewed 146 times
WitzenburgBookCover.jpg
WitzenburgBookCover.jpg (209.98 KiB) Viewed 146 times

Post Reply