1968 Mercury Cougar Training Brochure

On what day in 1966 did the secret Cougar marketing program begin? April 1st, April Fools day. On what day in 1968 did the Cobra Jet 428 become available in the Cougar April 1st April Fools day. Is there a message in there somewhere? This is the place to find out.
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7.0 Litre Kid
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1968 Mercury Cougar Training Brochure

#1

Post by 7.0 Litre Kid » 03 Feb 2018, 20:56

Sorry for the glare.
Here’s a page of an original brochure. Enjoy









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badcatt
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Re: 1968 Mercury Cougar Training Brochure

#2

Post by badcatt » 03 Feb 2018, 21:16

Nice find.
Neal Jacobson.
1970 XR-7 White "Ginger"
1970 XR-7 Convertible Blue
1971 XR-7 Bright Blue with Blue "Up Beat" interior
1970 Standard 428CJ Competition Yellow The New Money Pit.
See ya on the hiways,
The political and commercial morals of the United States are not merely food for laughter,
they are an entire banquet
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- Mark Twain -

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1967 S Code
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Re: 1968 Mercury Cougar Training Brochure

#3

Post by 1967 S Code » 03 Feb 2018, 21:20

If you look close you can see the 1967 XR7 gills on the GTE in one picture.
Steven
Image

Our Cougars

Image

1967 Standard
Dan Gurney Special

6.5 Litre, Black / Black, AC Whisperaire, Am/FM, Sports Console,
Front and Rear Bumper Guards, Clock

1968 XR7-G
302 4V, Lime Frost / Black Leather, AM/FM, Black Vinyl, Tilt-A-Way
Heavy Duty Suspension, Power Disc Brakes, Rader Wheels


1968 XR7-G Hertz
390 4V, Black Cherry/ Dark Red Leather, Black Vinyl, Sunroof, Tilt-A-Way,
Cruise, Rear Defrost, AC Whisperaire


1968 Convertible Conversion "Top Cat"
Standard, 302 4V, XR7G Console, XR7G Front Valance, XR7S Taillight Bars

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93RGTE
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Re: 1968 Mercury Cougar Training Brochure

#4

Post by 93RGTE » 04 Feb 2018, 00:48

+1 Nice find! Good catch, Stephen. I hope everyone got/gets 100% on the quiz!
Gary

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propayne
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Re: 1968 Mercury Cougar Training Brochure

#5

Post by propayne » 04 Feb 2018, 11:14

Super, super cool.

I LOVE vintage dealer marketing materials.

- Phillip

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7.0 Litre Kid
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Re: 1968 Mercury Cougar Training Brochure

#6

Post by 7.0 Litre Kid » 04 Feb 2018, 13:31

Thanks
Last edited by 7.0 Litre Kid on 04 Feb 2018, 23:34, edited 1 time in total.

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xr7g428
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Re: 1968 Mercury Cougar Training Brochure

#7

Post by xr7g428 » 04 Feb 2018, 14:17

This is the 1968 Cougar Facts and Features Manual. It is currently being reproduced. You can get it from WCCC for about $7. https://secure.cougarpartscatalog.com/s ... 20features


Bill Basore, Editor / Publisher
Legendary Cougar Magazine
Currently in the Cat House
'67 XR7 GT 390 4 speed, AC, AM FM, Lime Frost Green
'68 XR7-G 428CJ C6, Tilt-Away, AM, Black Cherry
'68 XR7-G 390 4 speed, Sunroof, Cardinal Red
'68 XR7 GT-E 427 C6 AM Cardinal Red
'68 XR7 resto mod 351W, soon to be AOD, Black Cherry

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1967 S Code
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Re: 1968 Mercury Cougar Training Brochure

#8

Post by 1967 S Code » 05 Feb 2018, 05:26

xr7g428 wrote:
04 Feb 2018, 14:17
This is the 1968 Cougar Facts and Features Manual. It is currently being reproduced. You can get it from WCCC for about $7. https://secure.cougarpartscatalog.com/s ... 20features


That’s pretty neat. I wonder if it has pictures of Cougar options like what was posted above. I find these kind of item very nostalgic.
Steven
Image

Our Cougars

Image

1967 Standard
Dan Gurney Special

6.5 Litre, Black / Black, AC Whisperaire, Am/FM, Sports Console,
Front and Rear Bumper Guards, Clock

1968 XR7-G
302 4V, Lime Frost / Black Leather, AM/FM, Black Vinyl, Tilt-A-Way
Heavy Duty Suspension, Power Disc Brakes, Rader Wheels


1968 XR7-G Hertz
390 4V, Black Cherry/ Dark Red Leather, Black Vinyl, Sunroof, Tilt-A-Way,
Cruise, Rear Defrost, AC Whisperaire


1968 Convertible Conversion "Top Cat"
Standard, 302 4V, XR7G Console, XR7G Front Valance, XR7S Taillight Bars

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xr7g428
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Re: 1968 Mercury Cougar Training Brochure

#9

Post by xr7g428 » 05 Feb 2018, 12:46

I like the orange color a lot better. I wonder hwy they changed it for the reproduction or if there were several versions?
Bill Basore, Editor / Publisher
Legendary Cougar Magazine
Currently in the Cat House
'67 XR7 GT 390 4 speed, AC, AM FM, Lime Frost Green
'68 XR7-G 428CJ C6, Tilt-Away, AM, Black Cherry
'68 XR7-G 390 4 speed, Sunroof, Cardinal Red
'68 XR7 GT-E 427 C6 AM Cardinal Red
'68 XR7 resto mod 351W, soon to be AOD, Black Cherry

rcode
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Re: 1968 Mercury Cougar Training Brochure

#10

Post by rcode » 25 Jul 2018, 18:54

Salespersons who were successful memorized these brochures, front to back! lol

rcode
69 XR7 CJ Black plate Triple R car, original selling dealer:
Star Lincoln Mercury, Glendale, CA
03 Cobra (ordered new)
LaBelle Ford LaBelle, Fl
"Tonight, We Ride"!

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